Program Director's Playbook

The June Pressure Pushing Parents to Overschedule Their Kids

The June Pressure Pushing Parents to Overschedu...

Something happens to parents in June that doesn't happen in February or October. The season is wrapping up or just ended, tournament summer is starting, and every outside signal carries...

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The June Pressure Pushing Parents to Overschedule Their Kids

Something happens to parents in June that doesn't happen in February or October. The season is wrapping up or just ended, tournament summer is starting, and every outside signal carries.

The 3 Signals Families Are Reading Before Practice Starts

The 3 Signals Families Are Reading Before Pract...

Most directors send a welcome email a week before the season starts. The email covers the basics. Schedule. Logistics. Coach introductions. A polite line about how the program prefers to...

The 3 Signals Families Are Reading Before Practice Starts

Most directors send a welcome email a week before the season starts. The email covers the basics. Schedule. Logistics. Coach introductions. A polite line about how the program prefers to.

Why Fall Prep Work Has to Happen Before July 4

Why Fall Prep Work Has to Happen Before July 4

June hits five operational fronts at once, and most directors respond to whichever one is making the loudest noise on a given day. The camp parent who needs an answer....

Why Fall Prep Work Has to Happen Before July 4

June hits five operational fronts at once, and most directors respond to whichever one is making the loudest noise on a given day. The camp parent who needs an answer..

Why Incomplete Information From You Still Beats Speculation From Them

Why Incomplete Information From You Still Beats...

Two parents stand by the parking lot after Saturday's game and talk for twenty minutes. By Sunday afternoon, six other families have heard some version of the conversation. By Monday...

Why Incomplete Information From You Still Beats Speculation From Them

Two parents stand by the parking lot after Saturday's game and talk for twenty minutes. By Sunday afternoon, six other families have heard some version of the conversation. By Monday.

The Identity Most Parents Are Protecting When They Resist Rest

The Identity Most Parents Are Protecting When T...

Every program director has watched this happen. The wellness email goes out in May, framed thoughtfully, citing the right research, encouraging families to build genuine recovery into their summer. Parents...

The Identity Most Parents Are Protecting When They Resist Rest

Every program director has watched this happen. The wellness email goes out in May, framed thoughtfully, citing the right research, encouraging families to build genuine recovery into their summer. Parents.

The 4 Kinds of Silence Parents Will Always Fill With Their Own Story

The 4 Kinds of Silence Parents Will Always Fill...

Most directors learn this lesson the hard way at least once. A perfectly normal roster decision gets made, a coaching assignment, a placement, a small policy change. The director assumes...

The 4 Kinds of Silence Parents Will Always Fill With Their Own Story

Most directors learn this lesson the hard way at least once. A perfectly normal roster decision gets made, a coaching assignment, a placement, a small policy change. The director assumes.

Why Transition Windows Should Stay Open All Summer

Why Transition Windows Should Stay Open All Summer

Every program has levels. Most programs designed those levels around skill: beginner, intermediate, advanced, elite. The skill ladder is intuitive, matches how coaches think about development, and makes sense as...

Why Transition Windows Should Stay Open All Summer

Every program has levels. Most programs designed those levels around skill: beginner, intermediate, advanced, elite. The skill ladder is intuitive, matches how coaches think about development, and makes sense as.

The 3 Things That Keep Families When a Coach Leaves

The 3 Things That Keep Families When a Coach Le...

Every experienced director can name the moment a peer program got hollowed out by a coach departure. Star coach leaves. Families follow within a season. The program that took fifteen...

The 3 Things That Keep Families When a Coach Leaves

Every experienced director can name the moment a peer program got hollowed out by a coach departure. Star coach leaves. Families follow within a season. The program that took fifteen.

Why Families With Real Ties to Your Program Don't Leave

Why Families With Real Ties to Your Program Don...

Every experienced director has a story about a parent group chat that went sideways. A weather question that turned into a coaching critique. A schedule debate that surfaced six months...

Why Families With Real Ties to Your Program Don't Leave

Every experienced director has a story about a parent group chat that went sideways. A weather question that turned into a coaching critique. A schedule debate that surfaced six months.

Why Your Reluctance to Brag Is Costing Your Program

Why Your Reluctance to Brag Is Costing Your Pro...

You're not the program out there subtweeting competitors, inflating ordinary wins into franchise-defining headlines, or posting about a Tuesday clinic on Wednesday like it cured cancer. You're the other kind...

Why Your Reluctance to Brag Is Costing Your Program

You're not the program out there subtweeting competitors, inflating ordinary wins into franchise-defining headlines, or posting about a Tuesday clinic on Wednesday like it cured cancer. You're the other kind.