Program Director's Playbook

The 9 Checks to Run Before You Launch a New Program

The 9 Checks to Run Before You Launch a New Pro...

You are looking at a clinic you already know will fill. The demand showed up on its own: three parents asked at pickup, the waitlist for your fall teams is...

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The 9 Checks to Run Before You Launch a New Program

You are looking at a clinic you already know will fill. The demand showed up on its own: three parents asked at pickup, the waitlist for your fall teams is.

How to Decide Which Admin Tasks Should Still Belong to You

How to Decide Which Admin Tasks Should Still Be...

It is past ten on a weeknight and you are typing the same twelve names into a spreadsheet you already filled in on Monday, because the registration export and the...

How to Decide Which Admin Tasks Should Still Belong to You

It is past ten on a weeknight and you are typing the same twelve names into a spreadsheet you already filled in on Monday, because the registration export and the.

How to Stop Staff From Sending Families Conflicting Updates

How to Stop Staff From Sending Families Conflic...

A parent forwards you two emails. Same schedule change, the Saturday game moved off its ten o'clock start, and the two messages do not agree. One came from the head...

How to Stop Staff From Sending Families Conflicting Updates

A parent forwards you two emails. Same schedule change, the Saturday game moved off its ten o'clock start, and the two messages do not agree. One came from the head.

The Reason Your Best Coaches Run Flat by the End of a Session

The Reason Your Best Coaches Run Flat by the En...

A good coach is crouched next to the kid who just booted an easy ball, and he has about ninety seconds to say the thing that keeps her coming back...

The Reason Your Best Coaches Run Flat by the End of a Session

A good coach is crouched next to the kid who just booted an easy ball, and he has about ninety seconds to say the thing that keeps her coming back.

Why Your Most Low-Maintenance Athletes May Need a Closer Look

Why Your Most Low-Maintenance Athletes May Need...

Run your roster in your head right now and watch where your attention goes. The kid with the ankle that has been slow to heal. The one whose mother has...

Why Your Most Low-Maintenance Athletes May Need a Closer Look

Run your roster in your head right now and watch where your attention goes. The kid with the ankle that has been slow to heal. The one whose mother has.

Why Your Steadiest Athletes Get Anxious in the Back Half of a Season

Why Your Steadiest Athletes Get Anxious in the ...

The field assignment changes after dinner on Friday. First whistle moves up an hour, the venue shifts across town, and you find out the same way the families will, except...

Why Your Steadiest Athletes Get Anxious in the Back Half of a Season

The field assignment changes after dinner on Friday. First whistle moves up an hour, the venue shifts across town, and you find out the same way the families will, except.

Where Reputation Actually Comes From, and How to Aim It

Where Reputation Actually Comes From, and How t...

Pull up this season's new-family list and trace each name back to where it actually started. Not the ad you ran or the booth you staffed, but the first real...

Where Reputation Actually Comes From, and How to Aim It

Pull up this season's new-family list and trace each name back to where it actually started. Not the ad you ran or the booth you staffed, but the first real.

How to Audit Your Registration Before It Costs You Renewals

How to Audit Your Registration Before It Costs ...

You have the new welcome sequence open in one tab, and you are proud of it. The subject line lands, the values read true, the paragraph about what your program...

How to Audit Your Registration Before It Costs You Renewals

You have the new welcome sequence open in one tab, and you are proud of it. The subject line lands, the values read true, the paragraph about what your program.

The Hidden Capacity Problem That Keeps Youth Sports Programs From Growing

The Hidden Capacity Problem That Keeps Youth Sp...

The demand is there. A waitlist, a neighboring town asking, a second sport that would fill by fall. You have run the numbers and the money works, and still the...

The Hidden Capacity Problem That Keeps Youth Sports Programs From Growing

The demand is there. A waitlist, a neighboring town asking, a second sport that would fill by fall. You have run the numbers and the money works, and still the.

Why the Standards You Set in Week One Are So Hard to Change Later

Why the Standards You Set in Week One Are So Ha...

The rosters are set, the schedule is out, and the first practices are a week or two away. It is tempting to treat the season itself as the thing that...

Why the Standards You Set in Week One Are So Hard to Change Later

The rosters are set, the schedule is out, and the first practices are a week or two away. It is tempting to treat the season itself as the thing that.