Program Director's Playbook

Why Every Summer Program Needs a Clear Purpose ...

Ask ten directors what their flagship summer camp is for, and you'll get ten answers that start strong and trail off. "It's a development camp, but it's also our biggest...

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Why Every Summer Program Needs a Clear Purpose Statement

Ask ten directors what their flagship summer camp is for, and you'll get ten answers that start strong and trail off. "It's a development camp, but it's also our biggest.

The Camp Safety and Hydration Checklist

The Camp Safety and Hydration Checklist

Every experienced director has a safety protocol, usually several: the heat illness plan, the hydration policy, the Emergency Action Plan that lives in a binder behind the front desk and...

The Camp Safety and Hydration Checklist

Every experienced director has a safety protocol, usually several: the heat illness plan, the hydration policy, the Emergency Action Plan that lives in a binder behind the front desk and.

The "Know Every Kid" Coach Challenge

The "Know Every Kid" Coach Challenge

Ask any coach at your program if they know their athletes, and the answer will be a confident yes. They'll mean it, and on the surface they're right: they know...

The "Know Every Kid" Coach Challenge

Ask any coach at your program if they know their athletes, and the answer will be a confident yes. They'll mean it, and on the surface they're right: they know.

Why Predictability Matters More Than Polish in Weekly Updates

Why Predictability Matters More Than Polish in ...

Most programs send weekly team updates. Most of those updates land somewhere between ignored and skimmed. The director writes the message, sends it Sunday night, and within a week is...

Why Predictability Matters More Than Polish in Weekly Updates

Most programs send weekly team updates. Most of those updates land somewhere between ignored and skimmed. The director writes the message, sends it Sunday night, and within a week is.

Why "More" Is Not Always Better for Young Athletes

Why "More" Is Not Always Better for Young Athletes

Most directors running developmentally sound programs have had some version of this conversation. A family loves the program, the coaching, the culture, the kid's experience, but they have one question....

Why "More" Is Not Always Better for Young Athletes

Most directors running developmentally sound programs have had some version of this conversation. A family loves the program, the coaching, the culture, the kid's experience, but they have one question..

The Adversity Tolerance That Only Diverse Rosters Produce

The Adversity Tolerance That Only Diverse Roste...

Two U13 select teams in the same age group, in the same city, playing in the same league. Both are well-coached, both have strong rosters, and from the outside they...

The Adversity Tolerance That Only Diverse Rosters Produce

Two U13 select teams in the same age group, in the same city, playing in the same league. Both are well-coached, both have strong rosters, and from the outside they.

How to Help Families Avoid Summer Burnout

How to Help Families Avoid Summer Burnout

Every well-run program has a version of the rest message somewhere in its summer communication, whether it's the seasonal recovery email, the parent-handbook note about off-season balance, or the sports-medicine...

How to Help Families Avoid Summer Burnout

Every well-run program has a version of the rest message somewhere in its summer communication, whether it's the seasonal recovery email, the parent-handbook note about off-season balance, or the sports-medicine.

Why Aided Families Renew at Higher Rates Than Full-Pay Families

Why Aided Families Renew at Higher Rates Than F...

Pull the renewal data on the families who received financial assistance in your program last year, then pull it on the families who paid full price. In most programs, the...

Why Aided Families Renew at Higher Rates Than Full-Pay Families

Pull the renewal data on the families who received financial assistance in your program last year, then pull it on the families who paid full price. In most programs, the.

Why Fall Registration Starts in the Parking Lot of Your Summer Camp

Why Fall Registration Starts in the Parking Lot...

Every program director has a version of the same August conversation. Fall registration numbers are softer than expected, the board wants to know why, and the marketing partner is already...

Why Fall Registration Starts in the Parking Lot of Your Summer Camp

Every program director has a version of the same August conversation. Fall registration numbers are softer than expected, the board wants to know why, and the marketing partner is already.

Why Your Most Loyal Families Could Have a Distorted Picture of You

Why Your Most Loyal Families Could Have a Disto...

Every director has a version of the same conversation. A family that's been in the program for three or four years sends a renewal email that reads a little colder...

Why Your Most Loyal Families Could Have a Distorted Picture of You

Every director has a version of the same conversation. A family that's been in the program for three or four years sends a renewal email that reads a little colder.