On October 29, CVS Health, the company behind about 9,000 CVS Pharmacy locations, announced the opening of a refurbished mini-pitch at Clarendon Elementary School in Secaucus, New Jersey. The project was done with the Alex Morgan Foundation, Musco Lighting, and the U.S. Soccer Foundation, and the pitch was unveiled on October 26. By CVS's account, it has new goals, fencing, benches, and LED lighting, and it opens to community use outside school hours. The release gives no cost for the project, and none of CVS's soccer releases this year name a dollar figure for the commitment.
The headlines on the Secaucus pitch, including Drug Store News's, led with Alex Morgan. The structure across CVS's releases tells you more. Secaucus is the fifth site in a multi-year field commitment that CVS tied to its February sponsorship of U.S. Soccer and the National Women's Soccer League, and where the releases say who runs the programming, it's a club, a foundation, or a city agency, with CVS named as sponsor.
Youth Sports Investor Report's September piece covered the LOVB jersey patch and Convenience Corners at LOVB Club tournaments. This one covers CVS's fields and the coaching and league programs around them.
The February Deal Tied a Field Commitment to Three Club Sponsorships
On February 19, CVS Pharmacy became an Official Health and Wellness Partner of the U.S. Soccer Federation, the national governing body for the sport, and the National Women's Soccer League (NWSL), the professional women's league. The release says the multi-year sponsorship is backed by a multi-year investment to develop community multi-use soccer fields in select markets through 2028, "creating welcoming, accessible spaces where families, kids and neighbors can gather, play and connect."
CVS has sponsored the Washington Spirit since 2020, and the release adds the Seattle Reign FC and the Kansas City Current to the list. Each of those clubs now has a field attached. CVS's soccer page ties the Washington field to the Spirit, the field at Foreign Language Academy in Kansas City, Missouri, to the Current, and the one at an elementary school in Vancouver, Washington, to Seattle Reign FC and the RAVE Foundation.
The fourth site, Pantera Park in Diamond Bar, California, opened with the Alex Morgan Foundation. By the release's account, that pitch repurposes one of the park's three basketball courts and allows drop-in play "without needing to be part of a league or to reserve the space in advance."
In Washington, the Capitol Riverfront Parks Foundation lists a CVS Health Futsal Court at Bridge Spot, a shared court for futsal and basketball. CVS is presenting sponsor through its Washington Spirit partnership. The foundation says it designed the project, led permitting, community engagement and fundraising, and will manage and operate the court, and its page invites donations toward it. Permitting and contracting are under way, with a target opening of November 2026.
The Kansas City League Runs on a U.S. Soccer Grant With CVS as Presenting Sponsor
On May 27, the Kansas City Current, the NWSL club, announced a youth league at the 9th & Van Brunt Athletic Fields with U.S. Soccer, Kansas City Parks & Recreation, and the Kansas State Youth Soccer Association. CVS Health is presenting sponsor. The league comes at no cost to participating teams and coaches, serves players ages 8 to 10, and was expected to field about 120 participants in a season scheduled for July 11 through August 29. The Current says the focus is growing participation, "especially among girls." Teams in the first season included Guadalupe Centers, Mattie Rhodes, and the YMCA of Greater Kansas City.
The Current says U.S. Soccer provided a multi-year grant to implement the league through Innovate to Grow, a program that funds organizations expanding the referee pipeline and "creating safe, accessible places to play." Melissa Radke, director of member strategy at U.S. Soccer, referred in the release to "the three years of the grant." Neither the Current's release nor CVS's names the grant amount or the sponsorship amount.
The Current says every participating player receives a branded Nike jersey, cleats, shin guards, and soccer balls, and CVS says local CVS colleagues helped hand out the equipment bags before the first match. Coaches get coaching education at no additional cost, including the chance to earn U.S. Soccer coaching licenses, and the league includes training for aspiring referees.
Clinics and Drop-In Courts Fill Out the Program
The Secaucus release lists Play Starts Here youth clinics, coach training, and community events as part of CVS's broader soccer efforts. It gives no number of clinics, coaches, or children.
Access terms show up at the field level too. The Secaucus pitch opens to the community outside school hours, and Diamond Bar's allows drop-in play. In the Seattle Reign release, the RAVE Foundation called the Vancouver pitch its 47th mini-pitch and described a statewide commitment to 52 by the end of 2026, "helping more children play soccer for free in their own communities." CVS's releases do not say how many children use any of the sites.
Takeaways for Investors
A National Retailer Is Funding Fields and Coach Education
CVS tied a field commitment through 2028 to its U.S. Soccer and NWSL sponsorships. In Kansas City, it also presents a league that gives coaches a route to U.S. Soccer licenses.
Local Partners Run the Projects
In Kansas City, the Current leads the league and a U.S. Soccer grant implements it. In Washington, a parks foundation designed the futsal court and will operate it, with CVS as presenting sponsor. The Capitol Riverfront Parks Foundation lists a November 2026 target for the futsal court.
Kansas City Gives the Clearest Look at Cost to Families
The league is free to teams and coaches, and players receive gear. The releases give no participation counts for the clinics or the field sites.
No Dollar Figures Were Disclosed
Neither CVS, U.S. Soccer, nor the Current named the sponsorship or grant amounts.
