Program Director's Playbook

One Word Swap That Changes How Parents Receive Your Message

One Word Swap That Changes How Parents Receive ...

Your preseason parent meeting isn't changing behavior because mandatory meetings, codes of conduct, and sideline lectures were never going to work in the first place.  

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One Word Swap That Changes How Parents Receive Your Message

Your preseason parent meeting isn't changing behavior because mandatory meetings, codes of conduct, and sideline lectures were never going to work in the first place.  

Injury Response Trust Gets Built Months Before Anyone Gets Hurt

Injury Response Trust Gets Built Months Before ...

Your concussion protocol is probably solid. The problem is that most families don't know it exists, don't understand it, and don't trust that you'll follow it when the game is...

Injury Response Trust Gets Built Months Before Anyone Gets Hurt

Your concussion protocol is probably solid. The problem is that most families don't know it exists, don't understand it, and don't trust that you'll follow it when the game is.

The Kids Most Likely to Quit Aren't the Ones Complaining

The Kids Most Likely to Quit Aren't the Ones Co...

The athletes most likely to leave your program aren't the ones causing problems at practice. They're the ones who stopped caring and nobody noticed.  

The Kids Most Likely to Quit Aren't the Ones Complaining

The athletes most likely to leave your program aren't the ones causing problems at practice. They're the ones who stopped caring and nobody noticed.  

The Best Hire Might Be the Coach Nobody Outside Your Zip Code Knows

The Best Hire Might Be the Coach Nobody Outside...

The coach with the biggest resume might generate a registration bump in September and a retention crisis by March, and most directors don't realize it until the damage is done....

The Best Hire Might Be the Coach Nobody Outside Your Zip Code Knows

The coach with the biggest resume might generate a registration bump in September and a retention crisis by March, and most directors don't realize it until the damage is done..

Celebrate the Grinders. They're Holding Your Culture Together

Celebrate the Grinders. They're Holding Your Cu...

Your coaches aren't playing favorites, but if you audit what they praise out loud, you might find that most of it requires a parent's credit card.  

Celebrate the Grinders. They're Holding Your Culture Together

Your coaches aren't playing favorites, but if you audit what they praise out loud, you might find that most of it requires a parent's credit card.  

Your Website Content Is About Your Program. It Should Be About Their Kid

Your Website Content Is About Your Program. It ...

A prospective parent is going to spend about 90 seconds on your website before deciding whether to keep looking or close the tab, and most program sites waste every second...

Your Website Content Is About Your Program. It Should Be About Their Kid

A prospective parent is going to spend about 90 seconds on your website before deciding whether to keep looking or close the tab, and most program sites waste every second.

Matching Competitor Prices Tells Families You're Interchangeable

Matching Competitor Prices Tells Families You'r...

Most youth sports programs price by copying competitors and adding gut feel, and it's costing them families who can't see why the fee makes sense.  

Matching Competitor Prices Tells Families You're Interchangeable

Most youth sports programs price by copying competitors and adding gut feel, and it's costing them families who can't see why the fee makes sense.  

Why Your Best Sponsors Are Bored (And How to Fix It)

Why Your Best Sponsors Are Bored (And How to Fi...

Your sponsors don't care about banner impressions, and your "Gold, Silver, Bronze" packages are putting you in a race to the bottom with every other organization in town.  

Why Your Best Sponsors Are Bored (And How to Fix It)

Your sponsors don't care about banner impressions, and your "Gold, Silver, Bronze" packages are putting you in a race to the bottom with every other organization in town.  

You're Hiring Coaches. You Should Be Building a Staff.

You're Hiring Coaches. You Should Be Building a...

Most directors are pretty good at finding coaches. They know what technical competence looks like. They can evaluate whether someone understands the game, connects with athletes, and shows up on...

You're Hiring Coaches. You Should Be Building a Staff.

Most directors are pretty good at finding coaches. They know what technical competence looks like. They can evaluate whether someone understands the game, connects with athletes, and shows up on.

Why Your Most Reliable Coach Is the Most Likely to Leave

Why Your Most Reliable Coach Is the Most Likely...

You've seen it happen. The head coach assumes the assistant is tracking attendance. The assistant assumes the coordinator handles that. The coordinator thought they were just managing game-day logistics. Three...

Why Your Most Reliable Coach Is the Most Likely to Leave

You've seen it happen. The head coach assumes the assistant is tracking attendance. The assistant assumes the coordinator handles that. The coordinator thought they were just managing game-day logistics. Three.