Program Director's Playbook

The 5 Forms of Progress Most Programs Never Recognize

The 5 Forms of Progress Most Programs Never Rec...

A program's pathway is more than a logistical system for moving athletes between teams. It's a daily curriculum about what the program values. Every visible step, every recognized milestone, every...

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The 5 Forms of Progress Most Programs Never Recognize

A program's pathway is more than a logistical system for moving athletes between teams. It's a daily curriculum about what the program values. Every visible step, every recognized milestone, every.

Why Most Programs Unintentionally Underserve the Bulk of Their Athletes

Why Most Programs Unintentionally Underserve th...

Walk into the design meeting for next season at most youth sports programs. The conversation focuses heavily on two ends of the roster. The beginner programming, with thoughtful intro structures...

Why Most Programs Unintentionally Underserve the Bulk of Their Athletes

Walk into the design meeting for next season at most youth sports programs. The conversation focuses heavily on two ends of the roster. The beginner programming, with thoughtful intro structures.

5 Questions Your Coaches Should Be Asking This Season

5 Questions Your Coaches Should Be Asking This ...

Most coaches want a way to know how their athletes are actually doing. The temptation, when programs start thinking about whole-athlete development, is to reach for something that sounds therapeutic....

5 Questions Your Coaches Should Be Asking This Season

Most coaches want a way to know how their athletes are actually doing. The temptation, when programs start thinking about whole-athlete development, is to reach for something that sounds therapeutic..

The Messaging Review That Keeps Competitive Families

The Messaging Review That Keeps Competitive Fam...

Whole-athlete development is one of the strongest positions a program can market from. The tricky part is that the same language drawing in families who want character and growth can,...

The Messaging Review That Keeps Competitive Families

Whole-athlete development is one of the strongest positions a program can market from. The tricky part is that the same language drawing in families who want character and growth can,.

The Real Reason Kids Re-Sign (It's Not Your Curriculum)

The Real Reason Kids Re-Sign (It's Not Your Cur...

Ask a 12-year-old why they want to keep playing next season and listen carefully to the answer. They almost never say "the curriculum is excellent" or "I appreciate the development...

The Real Reason Kids Re-Sign (It's Not Your Curriculum)

Ask a 12-year-old why they want to keep playing next season and listen carefully to the answer. They almost never say "the curriculum is excellent" or "I appreciate the development.

The 6-Week Quit Pattern Most Programs Have Stopped Noticing

The 6-Week Quit Pattern Most Programs Have Stop...

A 12-year-old shows up to her first lacrosse practice. She's been a soccer player most of her life and decided to try something new. She's athletic, coordinated, and motivated. She...

The 6-Week Quit Pattern Most Programs Have Stopped Noticing

A 12-year-old shows up to her first lacrosse practice. She's been a soccer player most of her life and decided to try something new. She's athletic, coordinated, and motivated. She.

3 Elements That Separate a Real Story From Marketing Filler

3 Elements That Separate a Real Story From Mark...

Most program marketing leans on the same handful of stories. The championship season. The state title. The kid who went on to play D1. The team photo with a trophy....

3 Elements That Separate a Real Story From Marketing Filler

Most program marketing leans on the same handful of stories. The championship season. The state title. The kid who went on to play D1. The team photo with a trophy..

What Parents Are Actually Buying When They Hand You a Credit Card

What Parents Are Actually Buying When They Hand...

When a family registers for your program, they hand over a credit card and receive a confirmation email. On paper, the transaction is for a season. A specified number of...

What Parents Are Actually Buying When They Hand You a Credit Card

When a family registers for your program, they hand over a credit card and receive a confirmation email. On paper, the transaction is for a season. A specified number of.

How to Spot and Support the Steady Athletes Who Hold a Team Together

How to Spot and Support the Steady Athletes Who...

Every team has one. Sometimes two. The athlete who shows up early. Encourages the kid who just got dropped from the play. Doesn't roll their eyes when a teammate misses...

How to Spot and Support the Steady Athletes Who Hold a Team Together

Every team has one. Sometimes two. The athlete who shows up early. Encourages the kid who just got dropped from the play. Doesn't roll their eyes when a teammate misses.

The Sunday-Night Email You Dread (and How to Answer It)

The Sunday-Night Email You Dread (and How to An...

Every director knows the email. A parent writes late in the week about their athlete's rough stretch, and the way the message tells it, a teammate is the cause: dragging...

The Sunday-Night Email You Dread (and How to Answer It)

Every director knows the email. A parent writes late in the week about their athlete's rough stretch, and the way the message tells it, a teammate is the cause: dragging.