Program Director's Playbook

The 6-Week Quit Pattern Most Programs Have Stopped Noticing

The 6-Week Quit Pattern Most Programs Have Stop...

A 12-year-old shows up to her first lacrosse practice. She's been a soccer player most of her life and decided to try something new. She's athletic, coordinated, and motivated. She...

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The 6-Week Quit Pattern Most Programs Have Stopped Noticing

A 12-year-old shows up to her first lacrosse practice. She's been a soccer player most of her life and decided to try something new. She's athletic, coordinated, and motivated. She.

3 Elements That Separate a Real Story From Marketing Filler

3 Elements That Separate a Real Story From Mark...

Most program marketing leans on the same handful of stories. The championship season. The state title. The kid who went on to play D1. The team photo with a trophy....

3 Elements That Separate a Real Story From Marketing Filler

Most program marketing leans on the same handful of stories. The championship season. The state title. The kid who went on to play D1. The team photo with a trophy..

What Parents Are Actually Buying When They Hand You a Credit Card

What Parents Are Actually Buying When They Hand...

When a family registers for your program, they hand over a credit card and receive a confirmation email. On paper, the transaction is for a season. A specified number of...

What Parents Are Actually Buying When They Hand You a Credit Card

When a family registers for your program, they hand over a credit card and receive a confirmation email. On paper, the transaction is for a season. A specified number of.

How to Spot and Support the Steady Athletes Who Hold a Team Together

How to Spot and Support the Steady Athletes Who...

Every team has one. Sometimes two. The athlete who shows up early. Encourages the kid who just got dropped from the play. Doesn't roll their eyes when a teammate misses...

How to Spot and Support the Steady Athletes Who Hold a Team Together

Every team has one. Sometimes two. The athlete who shows up early. Encourages the kid who just got dropped from the play. Doesn't roll their eyes when a teammate misses.

When the Problem Is Another Family's Kid

When the Problem Is Another Family's Kid

A parent emails you Sunday night. Their athlete has had a rough few weeks, and the way the email tells it, a teammate is the reason. The teammate has been...

When the Problem Is Another Family's Kid

A parent emails you Sunday night. Their athlete has had a rough few weeks, and the way the email tells it, a teammate is the reason. The teammate has been.

The Practice Hack That Predicts Athlete Retention Better Than Any Stat

The Practice Hack That Predicts Athlete Retenti...

Walk into any youth sports practice and listen for thirty seconds. The signal you're picking up has very little to do with the drill being run, the score being kept,...

The Practice Hack That Predicts Athlete Retention Better Than Any Stat

Walk into any youth sports practice and listen for thirty seconds. The signal you're picking up has very little to do with the drill being run, the score being kept,.

The One Question Most Program Reviews Forget to Ask

The One Question Most Program Reviews Forget to...

Most program reviews happen on autopilot. The director looks at retention numbers, registration numbers, revenue, maybe a few coach evaluations. The review answers operational questions. Did we hit our goals?...

The One Question Most Program Reviews Forget to Ask

Most program reviews happen on autopilot. The director looks at retention numbers, registration numbers, revenue, maybe a few coach evaluations. The review answers operational questions. Did we hit our goals?.

The Question That Saves Families a Year of Unnecessary Spending

The Question That Saves Families a Year of Unne...

The email arrives on a Wednesday. A parent wants to add private lessons. Their daughter is doing fine, maybe better than fine. She's a starter on the team, plays hard,...

The Question That Saves Families a Year of Unnecessary Spending

The email arrives on a Wednesday. A parent wants to add private lessons. Their daughter is doing fine, maybe better than fine. She's a starter on the team, plays hard,.

The 30-Minute Message That Prevents 6 Weeks of Chaos

The 30-Minute Message That Prevents 6 Weeks of ...

Every program has a date on the calendar where multi-sport conflicts start arriving in the inbox. For some programs it's mid-November, when school basketball and winter club seasons collide. For...

The 30-Minute Message That Prevents 6 Weeks of Chaos

Every program has a date on the calendar where multi-sport conflicts start arriving in the inbox. For some programs it's mid-November, when school basketball and winter club seasons collide. For.

The Highest-Leverage Retention Move That Costs Almost Nothing

The Highest-Leverage Retention Move That Costs ...

Every program website has the line somewhere. "We support multi-sport athletes." "We believe in well-rounded development." "We encourage our players to pursue other interests." It shows up on the About...

The Highest-Leverage Retention Move That Costs Almost Nothing

Every program website has the line somewhere. "We support multi-sport athletes." "We believe in well-rounded development." "We encourage our players to pursue other interests." It shows up on the About.