Program Director's Playbook

Hoping For Good Parent Behavior Isn't A Strategy. Teaching It Is.

Hoping For Good Parent Behavior Isn't A Strateg...

New families form an opinion about your program within ten minutes of arriving at their first game, and they're not watching the scoreboard.  

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Hoping For Good Parent Behavior Isn't A Strategy. Teaching It Is.

New families form an opinion about your program within ten minutes of arriving at their first game, and they're not watching the scoreboard.  

Cross-Sport Partnerships Aren't "Nice." They're A Retention Strategy.

Cross-Sport Partnerships Aren't "Nice." They're...

The families quitting your program aren't dissatisfied with you. They're exhausted by a youth sports system that punishes them for wanting their kids to play multiple sports.  

Cross-Sport Partnerships Aren't "Nice." They're A Retention Strategy.

The families quitting your program aren't dissatisfied with you. They're exhausted by a youth sports system that punishes them for wanting their kids to play multiple sports.  

The Hiring Scorecard That Protects Your Program's Culture

The Hiring Scorecard That Protects Your Program...

That coach who interviewed so well just pressured a family to quit their kid's other sport, and you had no way of knowing it would happen.  

The Hiring Scorecard That Protects Your Program's Culture

That coach who interviewed so well just pressured a family to quit their kid's other sport, and you had no way of knowing it would happen.  

Your 14-Year-Olds Are Drifting Away. Better Teams Won't Fix It. Real Responsibility Will.

Your 14-Year-Olds Are Drifting Away. Better Tea...

The club that stopped losing teenage athletes didn't offer them better teams or fancier tournaments. They offered them real responsibility.

Your 14-Year-Olds Are Drifting Away. Better Teams Won't Fix It. Real Responsibility Will.

The club that stopped losing teenage athletes didn't offer them better teams or fancier tournaments. They offered them real responsibility.

You Can't Eliminate Conflict. You Can Stop Leaving Coaches To Face It Alone.

You Can't Eliminate Conflict. You Can Stop Leav...

Your coaches aren't quitting because parents are difficult. They're quitting because you left them to handle difficult parents alone.  

You Can't Eliminate Conflict. You Can Stop Leaving Coaches To Face It Alone.

Your coaches aren't quitting because parents are difficult. They're quitting because you left them to handle difficult parents alone.  

That Payment Plan You Offered Is Great for Families. It Might Be Killing Your Cash Flow.

That Payment Plan You Offered Is Great for Fami...

You offered a payment plan to help families afford registration, but now the season starts in six weeks and half your revenue is still outstanding.  

That Payment Plan You Offered Is Great for Families. It Might Be Killing Your Cash Flow.

You offered a payment plan to help families afford registration, but now the season starts in six weeks and half your revenue is still outstanding.  

Nobody Wants Your Discount Candles. They Want To Support Your Program Directly.

Nobody Wants Your Discount Candles. They Want T...

That catalog fundraiser nets you 60 cents on the dollar and burns out your best volunteers every single year.  

Nobody Wants Your Discount Candles. They Want To Support Your Program Directly.

That catalog fundraiser nets you 60 cents on the dollar and burns out your best volunteers every single year.  

The Attendance Policy That Welcomes Multi-Sport Families Instead of Punishing Them

The Attendance Policy That Welcomes Multi-Sport...

Your attendance policy shouldn't punish families for doing exactly what every youth sports expert recommends.  

The Attendance Policy That Welcomes Multi-Sport Families Instead of Punishing Them

Your attendance policy shouldn't punish families for doing exactly what every youth sports expert recommends.  

Affordability Builds Trust Faster Than Any Promotion

Affordability Builds Trust Faster Than Any Prom...

New uniforms get attention. Predictable pricing builds trust. Only one of those keeps families coming back.  

Affordability Builds Trust Faster Than Any Promotion

New uniforms get attention. Predictable pricing builds trust. Only one of those keeps families coming back.  

The Group Chat Is Where Your Program's Reputation Goes to Die

The Group Chat Is Where Your Program's Reputati...

When parents don't know how to raise concerns, they vent in group chats and parking lots, and by the time you hear about it, positions have hardened.  

The Group Chat Is Where Your Program's Reputation Goes to Die

When parents don't know how to raise concerns, they vent in group chats and parking lots, and by the time you hear about it, positions have hardened.