Program Director's Playbook

Why Financially Diverse Rosters Raise More Resilient Athletes

Why Financially Diverse Rosters Raise More Resi...

Two U13 select teams in the same age group, in the same city, playing in the same league. Both are well-coached, both have strong rosters, and from the outside they...

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Why Financially Diverse Rosters Raise More Resilient Athletes

Two U13 select teams in the same age group, in the same city, playing in the same league. Both are well-coached, both have strong rosters, and from the outside they.

How to Help Families Avoid Summer Burnout

How to Help Families Avoid Summer Burnout

Every well-run program has a version of the rest message somewhere in its summer communication, whether it's the seasonal recovery email, the parent-handbook note about off-season balance, or the sports-medicine...

How to Help Families Avoid Summer Burnout

Every well-run program has a version of the rest message somewhere in its summer communication, whether it's the seasonal recovery email, the parent-handbook note about off-season balance, or the sports-medicine.

Why Aided Families Renew at Higher Rates Than Full-Pay Families

Why Aided Families Renew at Higher Rates Than F...

Pull the renewal data on the families who received financial assistance in your program last year, then pull it on the families who paid full price. In most programs, the...

Why Aided Families Renew at Higher Rates Than Full-Pay Families

Pull the renewal data on the families who received financial assistance in your program last year, then pull it on the families who paid full price. In most programs, the.

Why Fall Registration Starts in the Parking Lot of Your Summer Camp

Why Fall Registration Starts in the Parking Lot...

Every program director has a version of the same August conversation. Fall registration numbers are softer than expected, the board wants to know why, and the marketing partner is already...

Why Fall Registration Starts in the Parking Lot of Your Summer Camp

Every program director has a version of the same August conversation. Fall registration numbers are softer than expected, the board wants to know why, and the marketing partner is already.

The Loyal Families You're Most Likely to Lose

The Loyal Families You're Most Likely to Lose

Every director has a version of the same conversation. A family that's been in the program for three or four years sends a renewal email that reads a little colder...

The Loyal Families You're Most Likely to Lose

Every director has a version of the same conversation. A family that's been in the program for three or four years sends a renewal email that reads a little colder.

The June Pressure Pushing Parents to Overschedule Their Kids

The June Pressure Pushing Parents to Overschedu...

Something happens to parents in June that doesn't happen in February or October. The season is wrapping up or just ended, tournament summer is starting, and every outside signal carries...

The June Pressure Pushing Parents to Overschedule Their Kids

Something happens to parents in June that doesn't happen in February or October. The season is wrapping up or just ended, tournament summer is starting, and every outside signal carries.

How to Set Communication Norms Before the Parent Group Chat Takes Over

How to Set Communication Norms Before the Paren...

Most directors send a welcome email a week before the season starts. It covers the basics: schedule, logistics, coach introductions, and a polite line about how the program prefers to...

How to Set Communication Norms Before the Parent Group Chat Takes Over

Most directors send a welcome email a week before the season starts. It covers the basics: schedule, logistics, coach introductions, and a polite line about how the program prefers to.

Why Fall Prep Work Has to Happen Before July 4

Why Fall Prep Work Has to Happen Before July 4

June hits five operational fronts at once, and most directors respond to whichever one is making the loudest noise on a given day. The camp parent who needs an answer....

Why Fall Prep Work Has to Happen Before July 4

June hits five operational fronts at once, and most directors respond to whichever one is making the loudest noise on a given day. The camp parent who needs an answer..

Why Incomplete Information From You Still Beats Speculation From Them

Why Incomplete Information From You Still Beats...

Two parents stand by the parking lot after Saturday's game and talk for twenty minutes. By Sunday afternoon, six other families have heard some version of the conversation. By Monday...

Why Incomplete Information From You Still Beats Speculation From Them

Two parents stand by the parking lot after Saturday's game and talk for twenty minutes. By Sunday afternoon, six other families have heard some version of the conversation. By Monday.

Why Parents Resist Rest, Even When They Agree With You

Why Parents Resist Rest, Even When They Agree W...

Wellness messaging is one of the most thoughtful things a program sends, and it's also one of the least likely to change behavior. A program can open the fall season...

Why Parents Resist Rest, Even When They Agree With You

Wellness messaging is one of the most thoughtful things a program sends, and it's also one of the least likely to change behavior. A program can open the fall season.