You track registrations. You track retention. You track revenue per family. You probably track win-loss records even if you tell parents you don't care about them. But you're not tracking...
You track registrations. You track retention. You track revenue per family. You probably track win-loss records even if you tell parents you don't care about them. But you're not tracking.
You have a scholarship program. Maybe a few sliding-scale spots. You've done the work to make sure families who can't afford full tuition still have a way in. That's real....
You have a scholarship program. Maybe a few sliding-scale spots. You've done the work to make sure families who can't afford full tuition still have a way in. That's real..
You already have a marketing team. You're just not using them. They're the parents who rave about your program unprompted at school pickup. The ones who text friends when registration...
You already have a marketing team. You're just not using them. They're the parents who rave about your program unprompted at school pickup. The ones who text friends when registration.
Your board meeting was supposed to last an hour. You're at ninety minutes and counting. The agenda item that was supposed to take five minutes, a parent's complaint about a...
Your board meeting was supposed to last an hour. You're at ninety minutes and counting. The agenda item that was supposed to take five minutes, a parent's complaint about a.
Ask any parent in your program what success looks like and they'll give you a version of the same answer: college scholarship, varsity starter, travel team dominance, maybe a club...
Ask any parent in your program what success looks like and they'll give you a version of the same answer: college scholarship, varsity starter, travel team dominance, maybe a club.
It's 6:15 on a Tuesday. Practice started at 6:00. Your coach is midway through the technical warm-up when a minivan pulls into the lot and a kid sprints across the...
It's 6:15 on a Tuesday. Practice started at 6:00. Your coach is midway through the technical warm-up when a minivan pulls into the lot and a kid sprints across the.
Take a look at your top competitive roster at any age group. Pull the birth dates. If your program is like most, you'll notice something immediately: the roster skews toward...
Take a look at your top competitive roster at any age group. Pull the birth dates. If your program is like most, you'll notice something immediately: the roster skews toward.
You have 12 coaches on staff. Three of them are the reason the other nine show up the way they do. You might not have identified those three explicitly. But...
You have 12 coaches on staff. Three of them are the reason the other nine show up the way they do. You might not have identified those three explicitly. But.
Pull up your program's website. Open your registration page. Read your "About Us" section. Now count how many times you mention wins, championships, tournament results, or competitive success. Now count...
Pull up your program's website. Open your registration page. Read your "About Us" section. Now count how many times you mention wins, championships, tournament results, or competitive success. Now count.
You offered payment plans because it was the right thing to do. Families needed flexibility. You wanted to remove barriers. So you split the registration into four installments and figured...
You offered payment plans because it was the right thing to do. Families needed flexibility. You wanted to remove barriers. So you split the registration into four installments and figured.