A five-year extension with PlayOn Sports. A $35 million raise from PSG Equity. Pixellot is stacking capital and partnerships ahead of an aggressive growth push.
Pixellot, the automated sports production company, has had a busy start to 2026. In January, the company announced a five-year partnership extension with PlayOn Sports (NFHS Network, GoFan, MaxPreps). Shortly after, it raised $35 million in new funding: $15 million in equity from existing investor PSG Equity and $20 million in venture debt.
The timing isn't coincidental. Pixellot is locking in distribution and adding capital at the same time. That's what playing offense looks like.
The Scale
Pixellot operates 16,000 camera systems in more than 9,000 U.S. high schools, streaming over 500,000 live events per year. In 2025 alone, production hours topped 2.5 million, averaging over 100,000 events per month. The company logged nearly 100 million views of live events through its platform.
Since the PlayOn partnership launched in 2017, over 3.4 million high school athletic events have been captured. That's not a pilot program. That's infrastructure.
What Pixellot Does
Pixellot builds AI-powered cameras that automatically capture, produce, and stream sports events without human operators. The technology handles framing, tracking, and production decisions in real time.
For high schools, this solves a real problem. Most schools don't have the budget or staff to produce live video. Pixellot's automated systems make coverage economically viable at scale.
Recent product additions include automated first down markers (the yellow line), instant replays, and a new camera model (the S3). These features close the gap between automated production and what fans expect from a traditional broadcast.
The PlayOn Extension
PlayOn Sports operates three major high school properties: NFHS Network (streaming), GoFan (digital ticketing), and MaxPreps (stats and rankings). Together, they cover the high school sports experience from ticketing to streaming to data.
The five-year extension keeps Pixellot as PlayOn's production backbone. It also introduces a revenue-sharing model built around AI-driven features. The idea is that personalization and engagement tools (highlights, coaching analytics, shareable clips) will unlock new revenue, and both parties share the upside.
David Rudolph, President of Streaming and Coaching Tools at PlayOn, framed the scale: "Together, PlayOn and Pixellot have captured and produced over 3.4 million high school athletic events. This scale of coverage has redefined how communities experience high school sports."
The $35 Million Raise
The funding includes $15 million in equity from PSG Equity (who led Pixellot's $161 million Series D in 2022) and $20 million in venture debt. The capital will support global expansion and continued AI development.
PSG doubling down is a vote of confidence. Ronen Nir, Managing Director at PSG, pointed to both financial returns and social impact: "Pixellot combines strong returns and meaningful social impact. Their AI technology is democratizing access to high-quality coverage for communities, schools, and athletes around the world that have historically been underserved."
On the expansion side, Pixellot recently hired a Chief Commercial Officer for Australia and New Zealand. The U.S. high school market is increasingly locked up. International markets are the next growth lever.
On the AI side, CEO Doron Gerstel sees content personalization as the next frontier: "We are enabling organizations to realize new revenue streams, while giving athletes, families, and fans the ability to view not just games in their entirety, but the highlights that create more meaningful viewing experiences."
The Bigger Picture
Automated sports production has quietly become essential infrastructure in high school sports. Pixellot is the largest player, and this combination of a locked-in distribution partner and fresh capital puts them in a strong position to stay there.
For investors, the pattern is familiar: AI reduces the cost of content capture, which expands the addressable market, which creates new monetization opportunities. We saw Diamond Kinetics make a similar bet with sidelineHD at the youth level. Pixellot is proving out the model at scale in high schools.
The question going forward is how far down the funnel automated production goes. High schools are increasingly covered. Youth sports (club, rec, travel) is a bigger, more fragmented market. That's where the next battle will be.
Takeaways for Investors
Pixellot is stacking capital and distribution A five-year PlayOn extension plus $35 million in funding. That's a company playing offense.
Scale creates defensibility 16,000 systems, 9,000 schools, 100 million views, 3.4 million events captured. That's hard to replicate quickly.
Revenue sharing is the new model The shift from "pay for cameras" to "share in the revenue from content" aligns incentives and expands the market.
Global expansion is next The U.S. high school market is locked up. International markets (starting with Australia/New Zealand) are the next growth lever.
Youth sports is the next frontier What works in high schools often moves down to youth sports. Pixellot's position at the high school level gives them a platform to expand, but they'll face competition.
