Program Director's Playbook

Your Website Content Is About Your Program. It Should Be About Their Kid

Your Website Content Is About Your Program. It ...

A prospective parent is going to spend about 90 seconds on your website before deciding whether to keep looking or close the tab, and most program sites waste every second...

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Your Website Content Is About Your Program. It Should Be About Their Kid

A prospective parent is going to spend about 90 seconds on your website before deciding whether to keep looking or close the tab, and most program sites waste every second.

Matching Competitor Prices Tells Families You're Interchangeable

Matching Competitor Prices Tells Families You'r...

Most youth sports programs price by copying competitors and adding gut feel, and it's costing them families who can't see why the fee makes sense.  

Matching Competitor Prices Tells Families You're Interchangeable

Most youth sports programs price by copying competitors and adding gut feel, and it's costing them families who can't see why the fee makes sense.  

Why Your Best Sponsors Are Bored (And How to Fix It)

Why Your Best Sponsors Are Bored (And How to Fi...

Your sponsors don't care about banner impressions, and your "Gold, Silver, Bronze" packages are putting you in a race to the bottom with every other organization in town.  

Why Your Best Sponsors Are Bored (And How to Fix It)

Your sponsors don't care about banner impressions, and your "Gold, Silver, Bronze" packages are putting you in a race to the bottom with every other organization in town.  

You're Hiring Coaches. You Should Be Building a Staff.

You're Hiring Coaches. You Should Be Building a...

Most directors are pretty good at finding coaches. They know what technical competence looks like. They can evaluate whether someone understands the game, connects with athletes, and shows up on...

You're Hiring Coaches. You Should Be Building a Staff.

Most directors are pretty good at finding coaches. They know what technical competence looks like. They can evaluate whether someone understands the game, connects with athletes, and shows up on.

Why Your Most Reliable Coach Is the Most Likely to Leave

Why Your Most Reliable Coach Is the Most Likely...

You've seen it happen. The head coach assumes the assistant is tracking attendance. The assistant assumes the coordinator handles that. The coordinator thought they were just managing game-day logistics. Three...

Why Your Most Reliable Coach Is the Most Likely to Leave

You've seen it happen. The head coach assumes the assistant is tracking attendance. The assistant assumes the coordinator handles that. The coordinator thought they were just managing game-day logistics. Three.

The Registration Funnel Nobody's Watching

The Registration Funnel Nobody's Watching

You spent weeks building buzz. You ran clinics, posted highlight reels, maybe bought some targeted ads. Families showed up. Interest was real. Then registration opened and half of them disappeared....

The Registration Funnel Nobody's Watching

You spent weeks building buzz. You ran clinics, posted highlight reels, maybe bought some targeted ads. Families showed up. Interest was real. Then registration opened and half of them disappeared..

Families Register Late For Predictable Reasons. Here’s How To Plan For It.

Families Register Late For Predictable Reasons....

Late registrations aren't a discipline problem. They're a system design problem, and fixing it doesn't mean slamming the door on families.

Families Register Late For Predictable Reasons. Here’s How To Plan For It.

Late registrations aren't a discipline problem. They're a system design problem, and fixing it doesn't mean slamming the door on families.

The Programs Families Love For Decades Make Three Hours Feel Like One.

The Programs Families Love For Decades Make Thr...

Parents of youth athletes spend more than three hours a day on their child's sports. Most programs have never thought about what that actually feels like.

The Programs Families Love For Decades Make Three Hours Feel Like One.

Parents of youth athletes spend more than three hours a day on their child's sports. Most programs have never thought about what that actually feels like.

The 45-Minute Meeting That Eliminates 50 Emails...

Thirty families. Same question. Forty individual emails. There's a 45-minute fix for that.  

The 45-Minute Meeting That Eliminates 50 Emails From Your Inbox

Thirty families. Same question. Forty individual emails. There's a 45-minute fix for that.  

The 24-Hour Rule That Catches Problems Before They Grow Teeth

The 24-Hour Rule That Catches Problems Before T...

That angry parent email didn't come out of nowhere. It started as a simple question six weeks ago that nobody answered.

The 24-Hour Rule That Catches Problems Before They Grow Teeth

That angry parent email didn't come out of nowhere. It started as a simple question six weeks ago that nobody answered.