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A prospective parent is going to spend about 90 seconds on your website before deciding whether to keep looking or close the tab, and most program sites waste every second...
A prospective parent is going to spend about 90 seconds on your website before deciding whether to keep looking or close the tab, and most program sites waste every second.
Most youth sports programs price by copying competitors and adding gut feel, and it's costing them families who can't see why the fee makes sense.
Most youth sports programs price by copying competitors and adding gut feel, and it's costing them families who can't see why the fee makes sense.
Your sponsors don't care about banner impressions, and your "Gold, Silver, Bronze" packages are putting you in a race to the bottom with every other organization in town.
Your sponsors don't care about banner impressions, and your "Gold, Silver, Bronze" packages are putting you in a race to the bottom with every other organization in town.
Most directors are pretty good at finding coaches. They know what technical competence looks like. They can evaluate whether someone understands the game, connects with athletes, and shows up on...
Most directors are pretty good at finding coaches. They know what technical competence looks like. They can evaluate whether someone understands the game, connects with athletes, and shows up on.
You've seen it happen. The head coach assumes the assistant is tracking attendance. The assistant assumes the coordinator handles that. The coordinator thought they were just managing game-day logistics. Three...
You've seen it happen. The head coach assumes the assistant is tracking attendance. The assistant assumes the coordinator handles that. The coordinator thought they were just managing game-day logistics. Three.
You spent weeks building buzz. You ran clinics, posted highlight reels, maybe bought some targeted ads. Families showed up. Interest was real. Then registration opened and half of them disappeared....
You spent weeks building buzz. You ran clinics, posted highlight reels, maybe bought some targeted ads. Families showed up. Interest was real. Then registration opened and half of them disappeared..
Late registrations aren't a discipline problem. They're a system design problem, and fixing it doesn't mean slamming the door on families.
Late registrations aren't a discipline problem. They're a system design problem, and fixing it doesn't mean slamming the door on families.
Parents of youth athletes spend more than three hours a day on their child's sports. Most programs have never thought about what that actually feels like.
Parents of youth athletes spend more than three hours a day on their child's sports. Most programs have never thought about what that actually feels like.
Thirty families. Same question. Forty individual emails. There's a 45-minute fix for that.
Thirty families. Same question. Forty individual emails. There's a 45-minute fix for that.
That angry parent email didn't come out of nowhere. It started as a simple question six weeks ago that nobody answered.
That angry parent email didn't come out of nowhere. It started as a simple question six weeks ago that nobody answered.