Program Director's Playbook

Most Families Who Need Assistance Will Never Click "Apply." Here's Why

Most Families Who Need Assistance Will Never Cl...

There's a moment in your registration flow that you've probably never thought about. It's the moment a parent clicks on "financial assistance" and the page asks them to explain why...

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Most Families Who Need Assistance Will Never Click "Apply." Here's Why

There's a moment in your registration flow that you've probably never thought about. It's the moment a parent clicks on "financial assistance" and the page asks them to explain why.

What "Joy-First" Looks Like When You Extend It to Your Staff

What "Joy-First" Looks Like When You Extend It ...

You spend all offseason worrying about player retention. How many families are coming back. How many new ones you need to recruit. Whether registration numbers will hold. Meanwhile, the coach...

What "Joy-First" Looks Like When You Extend It to Your Staff

You spend all offseason worrying about player retention. How many families are coming back. How many new ones you need to recruit. Whether registration numbers will hold. Meanwhile, the coach.

The Monthly Roundtable That Keeps Competitive Coaches From Burning Out

The Monthly Roundtable That Keeps Competitive C...

There's a version of your coaching staff you see during rec season. Relaxed. Creative. Cracking jokes at practice. Trying new drills. Connecting with kids. Enjoying the work. Then travel season...

The Monthly Roundtable That Keeps Competitive Coaches From Burning Out

There's a version of your coaching staff you see during rec season. Relaxed. Creative. Cracking jokes at practice. Trying new drills. Connecting with kids. Enjoying the work. Then travel season.

Why Your Best Coaches Dread Evaluation Season (and How to Fix It)

Why Your Best Coaches Dread Evaluation Season (...

Say the words "coach evaluation" in a room full of youth sports coaches and watch the body language change. Arms cross. Jaws tighten. Someone makes a joke about report cards....

Why Your Best Coaches Dread Evaluation Season (and How to Fix It)

Say the words "coach evaluation" in a room full of youth sports coaches and watch the body language change. Arms cross. Jaws tighten. Someone makes a joke about report cards..

The Difference Between a Discount That Helps and One That Hurts

The Difference Between a Discount That Helps an...

You ran a 15% early-bird discount in January. Registration spiked for two weeks. You felt great about it. Smart move. Good numbers. Then February hit and registrations flatlined. March was...

The Difference Between a Discount That Helps and One That Hurts

You ran a 15% early-bird discount in January. Registration spiked for two weeks. You felt great about it. Smart move. Good numbers. Then February hit and registrations flatlined. March was.

The Measurable Promise That's Changing Youth Sports Registration

The Measurable Promise That's Changing Youth Sp...

Your U8 practice has 16 kids and two goals. Your coach runs a shooting drill. Each kid lines up, waits their turn, takes one shot, jogs to the back of...

The Measurable Promise That's Changing Youth Sports Registration

Your U8 practice has 16 kids and two goals. Your coach runs a shooting drill. Each kid lines up, waits their turn, takes one shot, jogs to the back of.

Your Best Marketing Channel Doesn't Cost a Dime

Your Best Marketing Channel Doesn't Cost a Dime

You spent $4,200 on Facebook ads last spring. You boosted posts. You ran an early-bird discount. You even tried a referral credit that promised $50 off for every family who...

Your Best Marketing Channel Doesn't Cost a Dime

You spent $4,200 on Facebook ads last spring. You boosted posts. You ran an early-bird discount. You even tried a referral credit that promised $50 off for every family who.

You Can't Eliminate Conflict. You Can Stop Leaving Coaches to Face It Alone.

You Can't Eliminate Conflict. You Can Stop Leav...

The text arrives at 9:47 PM on a Tuesday. "Can we talk about why Marcus only played half the game on Saturday?" The coach, who's been up since 5:30 AM,...

You Can't Eliminate Conflict. You Can Stop Leaving Coaches to Face It Alone.

The text arrives at 9:47 PM on a Tuesday. "Can we talk about why Marcus only played half the game on Saturday?" The coach, who's been up since 5:30 AM,.

That Payment Plan You Offered Is Great for Families. It Might Be Killing Your Cash Flow.

That Payment Plan You Offered Is Great for Fami...

Registration opens. A parent signs up their kid for the spring season, selects the three-payment installment option, puts down the first $75, and you're off to the races. Except you...

That Payment Plan You Offered Is Great for Families. It Might Be Killing Your Cash Flow.

Registration opens. A parent signs up their kid for the spring season, selects the three-payment installment option, puts down the first $75, and you're off to the races. Except you.

Norway Bans Youth Championships Before Age 13. They Also Win the Most Medals

Norway Bans Youth Championships Before Age 13. ...

Norway just won 18 Olympic golds with 5.7 million people, and their youth sports policies include things most American programs would consider radical.  

Norway Bans Youth Championships Before Age 13. They Also Win the Most Medals

Norway just won 18 Olympic golds with 5.7 million people, and their youth sports policies include things most American programs would consider radical.