Youth sports programs run on sponsor dollars, and the way those dollars move has not changed much in decades. A local business writes a check, a logo goes on a...
Youth sports programs run on sponsor dollars, and the way those dollars move has not changed much in decades. A local business writes a check, a logo goes on a.
Eli Manning is a partner at the investment firm that just bought the company managing official youth-program licenses for six pro leagues, and the announcement left out the one number...
Eli Manning is a partner at the investment firm that just bought the company managing official youth-program licenses for six pro leagues, and the announcement left out the one number.
The U.S. youth sports business is now worth around $40 billion a year, by L.E.K. Consulting's estimate, with roughly 30 million kids playing across tens of millions of organized events....
The U.S. youth sports business is now worth around $40 billion a year, by L.E.K. Consulting's estimate, with roughly 30 million kids playing across tens of millions of organized events..
A diversified investment firm called Brand Velocity Group acquired RCX Sports from Raine Partners on June 4. Public announcements did not disclose financial terms. The easy hooks were the celebrity...
A diversified investment firm called Brand Velocity Group acquired RCX Sports from Raine Partners on June 4. Public announcements did not disclose financial terms. The easy hooks were the celebrity.
The sponsorship model in youth sports has worked the same way for decades. A brand pays for visibility. A program accepts the check. The brand hopes parents notice. The program...
The sponsorship model in youth sports has worked the same way for decades. A brand pays for visibility. A program accepts the check. The brand hopes parents notice. The program.
A company that has logged more than 75 billion trips spent the last few years building products aimed at families, and this week it pointed one of them at a...
A company that has logged more than 75 billion trips spent the last few years building products aimed at families, and this week it pointed one of them at a.
A youth sports company that closed its first funding round less than five months ago and a Polish startup whose software runs at international volleyball events do not, on paper,...
A youth sports company that closed its first funding round less than five months ago and a Polish startup whose software runs at international volleyball events do not, on paper,.
The World Cup opened on June 11, and an insurer, a soda company, a personal-care brand, a retailer, and several other national names had already put their soccer money and...
The World Cup opened on June 11, and an insurer, a soda company, a personal-care brand, a retailer, and several other national names had already put their soccer money and.
Plenty of brands chasing the 2026 World Cup are buying attention. They are buying ad time, athlete deals, hospitality suites, and logo placement that lasts as long as the tournament...
Plenty of brands chasing the 2026 World Cup are buying attention. They are buying ad time, athlete deals, hospitality suites, and logo placement that lasts as long as the tournament.
Ahead of the World Cup, New York opened a $6 million fund to build community soccer fields, and the announcement was framed as a feel-good legacy story timed to the...
Ahead of the World Cup, New York opened a $6 million fund to build community soccer fields, and the announcement was framed as a feel-good legacy story timed to the.