Program Director's Playbook

Why "Is This a Good Idea?" Is the Wrong Question to Ask

Why "Is This a Good Idea?" Is the Wrong Questio...

The pitch always sounds good, because it usually is. A group of parents wants a winter skills clinic. A coach you respect has an idea for an academy model. A...

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Why "Is This a Good Idea?" Is the Wrong Question to Ask

The pitch always sounds good, because it usually is. A group of parents wants a winter skills clinic. A coach you respect has an idea for an academy model. A.

The One Page That Ranks Your Vendors by the Trouble They Cause

The One Page That Ranks Your Vendors by the Tro...

By the time a program reaches any real scale, the director is managing a whole stack of vendors at once: gear and uniforms, registration software, the payment processor, the scheduling...

The One Page That Ranks Your Vendors by the Trouble They Cause

By the time a program reaches any real scale, the director is managing a whole stack of vendors at once: gear and uniforms, registration software, the payment processor, the scheduling.

The Field Conflict Costing You More Than an Afternoon

The Field Conflict Costing You More Than an Aft...

Most directors got into this work to be around the kids and the game. Somewhere along the way the job became something else: a desk, a screen, a queue of...

The Field Conflict Costing You More Than an Afternoon

Most directors got into this work to be around the kids and the game. Somewhere along the way the job became something else: a desk, a screen, a queue of.

The One Conversation Before the Season That Saves Good Families

The One Conversation Before the Season That Sav...

A family leaves at the end of the season, and when you look back, there is no single reason you can point to. They were not angry. There was no...

The One Conversation Before the Season That Saves Good Families

A family leaves at the end of the season, and when you look back, there is no single reason you can point to. They were not angry. There was no.

The "Too Expensive" Verdict You Can Fix Without Touching the Price

The "Too Expensive" Verdict You Can Fix Without...

Picture a family at the kitchen table deciding whether to re-enroll for next season. Look at what is actually in front of them. The invoice. The fee schedule. The calendar...

The "Too Expensive" Verdict You Can Fix Without Touching the Price

Picture a family at the kitchen table deciding whether to re-enroll for next season. Look at what is actually in front of them. The invoice. The fee schedule. The calendar.

The Coach Relationship Families Actually Renew For

You send the renewal email, and the yeses start coming in. It feels like the campaign is working, like the subject line and the early-bird deadline are doing their job....

The Coach Relationship Families Actually Renew For

You send the renewal email, and the yeses start coming in. It feels like the campaign is working, like the subject line and the early-bird deadline are doing their job..

What Your "Why So Expensive?" Emails Are Really About

What Your "Why So Expensive?" Emails Are Really...

A parent emails to ask why the season costs what it costs, or why a schedule took three weeks to finalize, or why a request that seems simple turns out...

What Your "Why So Expensive?" Emails Are Really About

A parent emails to ask why the season costs what it costs, or why a schedule took three weeks to finalize, or why a request that seems simple turns out.

The Tournament Notes You'll Wish You Took by September

The Tournament Notes You'll Wish You Took by Se...

It is the Tuesday after a big summer tournament. You are digging out of email, the weekend is already blurring at the edges, and somewhere in your memory sits a...

The Tournament Notes You'll Wish You Took by September

It is the Tuesday after a big summer tournament. You are digging out of email, the weekend is already blurring at the edges, and somewhere in your memory sits a.

What the Kids Skipping Summer Sessions Are Telling You About Fall

What the Kids Skipping Summer Sessions Are Tell...

Picture a family at the kitchen table deciding whether to re-enroll for next season. Look at what is actually in front of them. The invoice. The fee schedule. The calendar...

What the Kids Skipping Summer Sessions Are Telling You About Fall

Picture a family at the kitchen table deciding whether to re-enroll for next season. Look at what is actually in front of them. The invoice. The fee schedule. The calendar.

The Fall Headache You Can Prevent in July

The Fall Headache You Can Prevent in July

It is July. The spring scramble is behind you, fall registration has not picked up yet, and your inbox is calmer than it has been since January. The natural move...

The Fall Headache You Can Prevent in July

It is July. The spring scramble is behind you, fall registration has not picked up yet, and your inbox is calmer than it has been since January. The natural move.