Program Director's Playbook

The Group Chat Is Where Your Program's Reputation Goes to Die

The Group Chat Is Where Your Program's Reputati...

When parents don't know how to raise concerns, they vent in group chats and parking lots, and by the time you hear about it, positions have hardened.  

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The Group Chat Is Where Your Program's Reputation Goes to Die

When parents don't know how to raise concerns, they vent in group chats and parking lots, and by the time you hear about it, positions have hardened.  

The Referee Shortage Isn't a Recruiting Problem. It's a Parent Behavior Problem.

The Referee Shortage Isn't a Recruiting Problem...

You can't recruit your way out of a referee shortage when parent behavior is the reason officials keep quitting.  

The Referee Shortage Isn't a Recruiting Problem. It's a Parent Behavior Problem.

You can't recruit your way out of a referee shortage when parent behavior is the reason officials keep quitting.  

The Average Kid Quits Sports by Age 11 and the Reason Isn't What You Think

The Average Kid Quits Sports by Age 11 and the ...

The average kid plays a sport for less than three years and quits by age 11, and the reason is simpler than you think.  

The Average Kid Quits Sports by Age 11 and the Reason Isn't What You Think

The average kid plays a sport for less than three years and quits by age 11, and the reason is simpler than you think.  

Your Coaches Are Doing Three Jobs on Game Day and They're About to Quit

Your Coaches Are Doing Three Jobs on Game Day a...

When coaches spend game day managing schedules, resolving conflicts, and hunting for first aid kits, they're not coaching and they're not coming back.  

Your Coaches Are Doing Three Jobs on Game Day and They're About to Quit

When coaches spend game day managing schedules, resolving conflicts, and hunting for first aid kits, they're not coaching and they're not coming back.  

Your Best Volunteer is Burning Out

Your Best Volunteer is Burning Out

When "assistant coach" is optional and "team manager" is undefined, one volunteer ends up doing everything.  

Your Best Volunteer is Burning Out

When "assistant coach" is optional and "team manager" is undefined, one volunteer ends up doing everything.  

Your Coach Onboarding System Is Probably Just a PDF and a Prayer

Your Coach Onboarding System Is Probably Just a...

If your coach onboarding is a handbook and some links, you're building a churn machine.  

Your Coach Onboarding System Is Probably Just a PDF and a Prayer

If your coach onboarding is a handbook and some links, you're building a churn machine.  

Is Running a Concession Stand Actually Worth It?

Is Running a Concession Stand Actually Worth It?

Concessions can be a real revenue stream or a time sink that barely breaks even. The difference is going in with realistic math.

Is Running a Concession Stand Actually Worth It?

Concessions can be a real revenue stream or a time sink that barely breaks even. The difference is going in with realistic math.

You Have More Demand Than Spots. Now What?

You Have More Demand Than Spots. Now What?

More families want in than you can fit. How you handle that shapes everything from revenue to reputation.

You Have More Demand Than Spots. Now What?

More families want in than you can fit. How you handle that shapes everything from revenue to reputation.

"Please Don't Post My Child" (And How to Prevent That Conversation)

"Please Don't Post My Child" (And How to Preven...

A parent posts a team photo. Another parent asks them to take it down. Now you've got tension that didn't need to exist.

"Please Don't Post My Child" (And How to Prevent That Conversation)

A parent posts a team photo. Another parent asks them to take it down. Now you've got tension that didn't need to exist.

Every Team Feels Different. That's a Problem.

Every Team Feels Different. That's a Problem.

Same program. Different team. Completely different experience. That variability is costing you more than you think.

Every Team Feels Different. That's a Problem.

Same program. Different team. Completely different experience. That variability is costing you more than you think.