We're excited to announce that Smack Sportswear, one of the most iconic brands in volleyball, is now part of the Signature Athletics family. With this acquisition, Signature officially expands into the world of volleyball, bringing our full-cycle youth sports ecosystem to a new community of athletes, families, and programs.
This move strengthens our mission to give 10 million kids access to the same experiences we were fortunate to have through sport by 2030.
A Legacy Brand, Reimagined for the Future
Smack Sportswear has been a staple in volleyball since 1994, born on the beaches of Manhattan Beach, California. Over the past three decades, they’ve earned the trust of athletes and coaches alike with their commitment to quality, performance, and community.
Smack was also one of the early pioneers in sublimated uniform design, setting a new standard for how custom gear could look, feel, and perform on the court.
Now, as Smack transitions into Signature Locker, their legacy will continue inside our next-generation team store platform:” powered by Athletech™ and built for scale.
“This acquisition opens the door for us to serve the volleyball community at a whole new level,” said Dan Soviero, Founder & CEO of Signature Athletics. “Smack’s leadership in the space makes them an ideal partner as we continue growing into new sports and new markets—and working toward our mission to give 10 million kids access to the same experiences we were fortunate to have through sport by 2030.”
What Volleyball Teams Can Expect
Smack’s integration into Signature Locker brings volleyball programs a powerful upgrade in both product and process:
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Direct-to-player ordering and shipping via custom online team stores
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Fast, accurate fulfillment backed by 99.7% order accuracy and <21-day delivery
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Volleyball-first design expertise, now supported by Signature's infrastructure
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Expanded customer support, built for directors and coaches
We’re keeping the design DNA and customer relationships that made Smack a trusted name in the game, while enhancing the experience with the systems, speed, and service Signature is known for.
Volleyball Joins the Ecosystem
With volleyball now part of the Signature Athletics ecosystem, our commitment to simplifying and expanding youth sports continues to grow. From uniforms and team stores to media, scholarships, and sponsorship opportunities, we're creating a full-circle platform for athletes to play, grow, and thrive.
Welcome to the next chapter. Welcome to Signature Volleyball. ;)
Interested in bringing your volleyball program to Signature?
Email sales@signaturelocker.com to get started.
