The Honest Truth About Youth Sports
Do you want the honest truth about youth sports? During the pandemic, the Holderness Family became part of my family. Well, actually they don’t even know who I am let alone what Signature Media is doing to improve youth sports. But during the darkest days of the pandemic, their family started publishing weekly videos poking fun at everyday life and providing us with the belly laughs we so desperately needed.
How the Holderness Family Connected With Millions
Like the hundreds of thousands of followers on their YouTube channel (Holderness Family Laughs), I just felt a connection to their challenges. They were cooped up in a home with a family they love dearly. But those people, and their daily routine, was driving them bonkers. Ja feel?
Good news for the Holderness family is that nearly a million other people felt the same way I did. So in just a few years, they seem to have made a business out of their fame. While continuing to poke fun at life and themselves. I love that!
Six Stages of Youth Sports: Funny, But Also True
Their video, The Six Stages of Youth Sports, is good for a belly laugh—but it’s also God’s honest truth and the closest thing to reality I’ve seen. If you think you’re not “that crazy sports parent” or immune to FOMO with your kids’ sports, just know that at one time or another, you’ve been the parent they’re poking fun at. Because we all have been.
Why Parents Need to Let Kids Just Play
The only way to improve youth sports is for all of us sports parents to take our kids’ sports a little less seriously and just let the kids play. It took me a few years to get reformed, but you can do it too!
Wishing you all a great sports season.
Ian Goldberg is the CEO of Signature Media and the Editor of the largest and fastest growing sports parenting newsletter. He’s been recognized as an industry expert by the National Alliance for Youth Sports, the US Olympic Committee’s Truesport, and the Aspen Institute's Project Play. Ian is also a suburban NJ sports dad of two teenage daughters and has over 2,000 hours of volunteer time coaching them (which he calls the most fun form of R&D for his newsletter content). Ian and his team provide players, coaches, parents and program directors with the articles and content they need to have a great sports season. Ian has spent most of his career in digital product development and marketing and got his start at the White House where he worked for the economic advisors to two US Presidents.
